PRESS RELEASE

CONTACT INFORMATION:

Joanne Haywood (IDC)
416.673.2284 office
647.444-2284 cell
jhaywood@idccanada.com
www.idc.ca

Krista Napier
(IDC Spokesperson)
416.673.2290 office
knapier@idccanada.com
www.idc.ca

MOBILE MARKET OPPORTUNITY HEATS UP FOR EMERGING CANADIAN FIRMS

IDC Canada Profiles 10 Canadian Mobile and Wireless Companies to Watch

- May 27, 2010 -

NEWS FACTS

IDC has released a new study, 10 Canadian Mobile & Wireless Companies to Watch. The study features ten emerging companies that are innovating and excelling with a variety of mobile and wireless technology solutions including: mobile marketing, couponing, analytics, smartgrid enablement, TV and video on demand - even for traditional phones, mobile money services, mobile enterprise Apps and product life-cycle management.

Mobile and wireless continues to be an attractive market with the adoption of smart phones reaching 17% in Canada, along with a 22% growth in device shipments this year. Canada is also well positioned to accommodate the increasing use of data intensive apps with improved high-speed wireless networks.

The IDC study, provides insight into their solutions, go-to-market strategies, partners, customers, and general trends in the mobile and wireless market and their impact on Canadian startups. The ten companies featured in the report (in alphabetical order) include:

Analyst Profile

Krista Napier
Video Profile
Senior Analyst
Competitive Intelligence & Emerging Technology

QUOTES ATTRIBUTABLE TO KRISTA NAPIER, SENIOR ANALYST IDC CANADA

These emerging mobile and wireless firms are enabling an increasing number of organizations to capitalize on the burgeoning mobile opportunity.
Big brands, media companies, service providers, ISVs and enterprises want to get more involved in the mobile space to better connect and communicate with their end users and/or drive revenue opportunities and efficiencies and they do not have the time and expertise to develop mobile solutions across platforms providing a great opportunity for fast and flexible startups.

This study is one of a series of documents that IDC publishes as part of the Canadian Technology Innovation Watch report series, which tracks Canadian ICT companies including software, hardware, services, and communications companies from across Canada. The series examines emerging companies, their solutions, and why they have been successful.

Please contact Joanne Haywood to arrange an interview and/or for additional quotes.

ABOUT IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com www.idc.com

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