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Canadian Government Agencies Will Partner to Drive Modernization
December 5, 2008
TORONTO, Canada, December 5, 2008 –
"New media is radically changing who is in control of information and conversations on the Web," says Krista Napier, analyst, Canadian ICT Innovation and Export at IDC Canada. "The growing use of blogs, micro-blogging sites, broadband TV, podcasts, and social networks, to name a few, are driving a new approach to communications that is real time, and two-way, with a variety of mediums to fit the message. Canadian entrepreneurs are leveraging this phenomena to develop a number of solutions and services that are making new media more intuitive, digestible, and manageable for individuals, while providing organizations with cost-effective solutions to initiate, manage, track, listen to, and engage in conversations on a number of platforms, all while measuring their impact."
IDC has released a new study that profiles ten of these emerging companies. 10 Canadian New Media Companies to Watch (IDC #CA3TIW8), provides insight into the solutions, go-to-market strategies, partners, and customers of the profiled vendors. Their lessons learned may provide a model for other emerging companies in the Canadian technology marketplace, and help larger vendors and investors identify partnership and investment opportunities.
The analysis in this study provides valuable input to ICT vendors, large and small, to identify success factors employed by emerging Canadian vendors with solutions that address New Media. Some of the key findings from this study include the following:
- Canadian companies are targeting early adopters who recognize the value of new media but also feel the side effects, such as managing them efficiently. These customers want simple and cost-effective ways to launch, manage, and measure their new media initiatives.
- Mainstream organizations still have a lot of questions around new media, such as "Which tools are the best fit for us?" They also have concerns around security, implementation costs, return on investment, and maintaining control of their brand. Customers will be looking for guidance and services to help them work through these issues.
- While differentiation and visibility will be key to success, so too will be positioning new media solutions as "must haves" in a difficult economy that can both reduce costs and increase revenue opportunities.
The ten companies featured in the report (in alphabetical order) include:
- b5media (Toronto)
- DISTIL Interactive Ltd. (Ottawa)
- dna13 (Ottawa)
- Filemobile (Toronto)
- IGLOO Inc. (Kitchener)
- LiveHive Systems Inc. (Waterloo)
- MyThum Interactive (Toronto)
- Radian6 Technologies Inc. (Fredericton)
- Statusfirm Inc. (Alberta)
- Viigo (Toronto)
This study is one of a series of documents that IDC publishes as part of the Canadian Technology Innovation Watch report series, which tracks Canadian ICT companies including software, hardware, services, and communications companies from across Canada. The series examines emerging companies, their solutions, and why they have been successful. For more information about IDC's series of reports on Canadian-grown ICT, visit: http://www.idc.com/getdoc.jsp?containerId=IDC_P15343
About IDC
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.
IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy.
More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide.
For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives.
IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.
You can learn more about IDC by visiting www.idc.com.
IDC is a division of IDG, the world's leading
IT media, research and exposition company.
Contact
For more information please contact:
Steve Symonds
Marketing Coordinator
Phone: (416) 673-2260
E-mail: ssymonds@idccanada.com |
