Making Market Intelligence Affordable

The Market Acceleration Program (MAP) provides affordable market intelligence to Canadian headquartered hardware, software, IT services or telecommunications companies looking to bridge the gap between innovation and commercialization.

Offered in partnership with sponsoring technology associations across Canada, MAP supports marketing executives, product managers, business development and alliance professionals in their effort to target niche market segments, obtain funding and make the most of their partnering opportunities.

As a MAP participant, you benefit from:

• An independent, written appraisal of your capabilities and the market opportunity OR a written case study of how one of your customers used your solution to address a problem
• Affordable access to the industry's best and most comprehensive global market research
• Direct access to IDC's expert Senior Analysts to sharpen your message, identify opportunities and potential pitfalls.
• Participation in IDC Canada events such as conferences and web-casts

The program is available to those companies with less than $20 million in annual revenues. To view a list of our customers, click here.

Featured Client

To view our feature client for this month, click here.

Research

IDC's Canadian Technology Innovation Watch

In an effort to raise the profile of emerging Canadian ICT companies, IDC delivers a report series highlighting some of the interesting technologies and companies coming out of Canada. Each report in the series features 10 companies to watch, a description of their technologies, go-to-market strategies, partnering approaches, and customers. The series highlights the common challenges of bringing new technologies to market and the successful strategies and best practices these companies use to overcome those challenges.

View IDC's reserach on:

1. 10 Canadian Software Companies to Watch
2. 10 Canadian Wireless Companies to Watch

For more information, please contact:

Krista Elkin, Business Development/Sales Operations
(416) 673-2246
kelkin@idccanada.com

Krista Collins, Analyst, Canadian IT Innovation and Export
(416) 673-2290
kcollins@idccanada.com